Naruto City and Minamiawaji City City are working together on the "Uzushio Kaido Project," a regional tourism branding initiative themed around food. They will be distributing coupons that can be used at restaurants and accommodations that offer "Uzuno-sachi Gourmet" and "Cup-in Gourmet" dishes using local specialties from both cities.
2026.10.09-
Table of Contents
- Naruto/ Minamiawaji Sightseeing Coupon Campaign Overview
- Campaign coupon usage period
- About the "Uzushio Kaido" Project
- Useful Information
Naruto/ Minamiawaji Sightseeing Coupon Campaign Overview
Naruto City in Tokushima Prefecture and Minamiawaji City Hyogo Prefecture are collaborating on a wide-area tourism branding project called the "Uzushio Kaido Project," which focuses on "food," a common tourism resource for both cities.
The coupons for this campaign can be used at accommodations and restaurants that offer "Uzunosachi Gourmet," which uses local specialties unique to both Naruto City and Minamiawaji City, as well as "Cup-in Gourmet," which can be enjoyed easily.
Coupons offered
Accommodation discount coupon: 25% off accommodation fees, up to 10,000 yen per booking.
Food and drink discount coupon: Uzuno Sachi Gourmet: 1,000 yen discount per coupon
Cup-in Gourmet: 200 yen discount per item
How to use the coupon
Coupons will be issued on a dedicated website/landing page. You can access the dedicated website from the "Uzushio Guruguru" official website.
Participating stores (more to be added sequentially)
Naruto City : Uzuno Sachi Gourmet (8 items), Cup-in Gourmet (8 items)
Minamiawaji City : Uzuno Sachi Gourmet (5 items), Cup-in Gourmet (9 items)
*For more information, including store details, please refer to the "Uzushio Guruguru" website.
Campaign coupon usage period
Coupon issuance period: September 24, 2026 (Thu) - February 28, 2027 (Sun)
Coupon usage period: Thursday, September 24, 2020 - Sunday, February 28, 2020
*Use is on a first-come, first-served basis. Additionally, each coupon has a monthly usage limit.
About the "Uzushio Kaido" Project
This is a regional tourism branding project jointly undertaken by Naruto City in Tokushima Prefecture and Minamiawaji City Hyogo Prefecture , which are adjacent to each other across the Naruto Strait . Its aim is to promote travel throughout the region and enhance its brand power, centering on the rich culinary attractions nurtured by the Naruto Strait whirlpools.
The "Uzushio Kaido Project Promotion Council," comprised of Naruto City, Minamiawaji City Naruto City, the Naruto Uzushio Tourism Association, the Awaji Island Tourism Association, and restaurants and accommodation providers offering "Uzuno Sachi Gourmet" and "Cup-in Gourmet" in both cities, is taking the lead in promoting the natural beauty, food, and experiential content of the Naruto Strait area.
Uzuno Sachi Gourmet
This local specialty dish uses at least one type of seasonal seafood caught in the waters near the Naruto Strait, and at least one type of specialty product each from Naruto City and Minamiawaji City.
Cup-in Gourmet
This take-out menu features gourmet dishes made with local ingredients, served in cups for easy on-the-go consumption.
Frequently Asked Questions
Is registration or app installation required?
Is it a lottery?
If I receive a coupon, am I guaranteed to be able to use it?
Useful Information
Naruto City has many other attractions as well. We also provide information on transportation access and accommodations, so please check this website for all your Naruto City sightseeing needs. We look forward to your visit!
The contents on this page may partially contain automatic translation.